Five Reasons to List Your Service on SaaS Marketplaces

In today’s competitive SaaS landscape, gaining visibility and traction can be a significant challenge. One often-overlooked avenue to address this is listing your service as an app or integration on SaaS marketplaces. These platforms—run by companies like Salesforce, Slack, or Shopify—can unlock new opportunities and elevate your brand. Here are some compelling reasons why listing your service on a SaaS marketplace is worth the effort.

Larger Customer Base

SaaS marketplaces are frequented by thousands—if not millions—of active users looking for solutions to enhance their existing tools. By listing your app, you’re positioning your service in front of a highly targeted audience actively seeking integrations and add-ons. According to Partner Fleet's State of SaaS Integrations 2024 report, integrations were mentioned in 60% of all sales deals, underscoring the importance of visibility in these spaces. Furthermore, buyer preference for marketplaces is on the rise. The C2 2024 Buyer Behavior Report reveals that the percentage of buyers preferring marketplaces increased from 25% to 30% year-over-year, highlighting the growing importance of having a presence on these platforms.

Quicker Integration with Customers

Many SaaS marketplaces provide robust APIs and integration frameworks that simplify the technical process of connecting your service with their platform. This streamlined integration reduces onboarding friction for your customers and enhances their overall experience, making your product more attractive. Notably, customers who enable integrations are 92% less likely to churn, according to survey respondents in Partner Fleet's report.

Enhanced Online Presence

Listing your service on a marketplace typically includes a backlink to your website from the marketplace’s domain. These domains often have high domain authority, which can boost your website’s SEO performance. This free backlink not only drives traffic but also helps your site rank higher in search engine results, making it easier for potential customers to find you.

Boosted Brand Credibility

Listing your app on a trusted marketplace enhances your brand’s credibility by association. Customers are more likely to try your service because they trust the established reputation of the marketplace. This credibility boost can be especially valuable for smaller or newer players in the market. Additionally, the C2 2024 Buyer Behavior Report notes a rise in distrust toward vendor websites, with 9% of buyers citing them as unreliable sources of information—up from 3% last year. This trend further underscores the importance of leveraging trusted marketplaces.

Revenue Opportunities

Some SaaS marketplaces offer direct revenue opportunities, such as subscription sharing, affiliate programs, or revenue splits for purchases made through the platform. Beyond these, integrations can drive expansions and upsells, with 35% of customer upsells tied to integrations, as highlighted in the State of SaaS Integrations 2024 report. Additionally, the C2 2024 Buyer Behavior Report reveals that nearly 20% of buyers value the ability to request product enhancements and integrations, a key factor for signing multi-year contracts—a significant increase from 13% to 18%. These findings emphasize the growing importance of offering diverse services under one roof.

Conclusion

Eighty-four percent of B2B SaaS customers consider integrations a key requirement—or very important—when evaluating solutions. Larger SaaS companies are leading the charge, with over 50% of enterprise integrations being built by partners. This strategy not only reduces development costs but also accelerates ecosystem growth. For smaller companies, adopting integration platforms early can help level the playing field and attract more customers.

In the end, listing your service as an app or integration on a SaaS marketplace is more than just a technical step—it’s a strategic move that can boost visibility, credibility, and revenue. From free backlinks and broader customer access to quicker integrations and enhanced brand association, the benefits are manifold. Data-driven insights confirm that integrations drive key metrics like reduced churn and increased revenue. If you haven’t explored this opportunity yet, now is the perfect time to consider it and take your SaaS business to the next level.